Over the years the Hubbard College has trained thousands of people on the rules of successful selling, and one of the most essential lessons to learn is that SELLING IS A TECHNOLOGY.

Selling at the highest levels is a highly accomplished skill based on four primary factors:

– Communication

– Emotions

– Control

– Interest

Although all of the factors named above are vital, communication is the most important.

By developing a customer relationship with communication, the ability to apply the technology of emotions, positively control a prospect through the steps of selling, and discover and expand interest, can be successfully accomplished.

Communication comes first, and then the rest of the tools of selling can be applied.