Watching the sales team, spotting where they did well and being very aware of the sales process, even a 30-year veteran salesman who is now raving that it’s the best job he’s ever had!

He’s reading the book at night and applying it to improve his sales. We would have had a lousy trade show if we hadn’t all done this course as there were obviously less buyers attending. But instead we did great even after raising our prices 15%. We’re now on track to beat every other year and we’ve been in business for over 30 years.

What the course personally taught me as the Sales Manager, was how to strategize and work out sensible tools that aid my sales force. My job is to figure out the packages and specials and give them to my team as tools to assist them in their sales. I hadn’t realized this was part of my job, to create sales games for my sales force.

It has totally changed my sales peoples’ viewpoints and they are now a winning T-E-A-M!” J.D.