Why are millions invested in marketing surveys? How can you tell if they are worth it? What is the missing technology that should govern the use of surveys?

Surveys are the tools by which one finds out what customers and potential customers think and feel. Surveys give the information that is vital to effective marketing, promotion and public relations activities and campaigns.

All public relations and marketing activities should be based on this survey technology—a true breakthrough on how emotional response monitors all survey results and all campaigns.

This course teaches the basics of how to use surveys for marketing and public relations and is vital training for business owners, entrepreneurs and executives—not to mention sales and marketing specialists.