Why do some companies have excellent reputations while others struggle with how they are perceived? What are the laws of public relations? What is the relationship between public relations and marketing?

Good public relations is not just having some good customer reviews. Establishing good PR is a vital component for the expansion of any activity. With a real understanding of PR, a business can act and even do well in economic times.

The subject of public relations has been a widely misunderstood subject but can now be learned, understood and used constructively. This course covers the role and responsibilities of a public relations specialist and techniques applicable to any activity.

Learn how to get results and gain acceptance for your product, services and company and never look back!