What to do if marketing efforts don’t seem to be getting results? What are the differences between marketing and promotion? How much does art play a role in marketing?

Marketing isn’t just about selling something—it begins at the conception of a product right on through to its packaging, promotion and delivery and use in the public hands. This course provides the guiding principles to coordinate and strengthen research, advertising, sales promotion and distribution actions.

These materials train someone on the basics of marketing so he or she knows how to market a product. It covers how to create effective marketing materials and lively advertisements that have impact and create a demand for products or services.

This course educates one on the difference between marketing, promotion and dissemination, the importance of surveys and how to do them; tips on writing copy and using survey buttons; as well as key basic principles of art.